Johnny Wellington

Johnny Wellington

Indie maker shipping from Brazil

About

I ship small, useful things as an indie maker β€” and run Arbeit Studio with a handful of very specific opinions about software. https://johnnywell.work

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

Maker History

Forums

We didn't invent link cleaning. So what did we actually build?

Let me open with something most founders wouldn't: almost none of the cleaning logic in Unfurl is mine.

The rules that decide what counts as a tracker ClearURLs, Brave's lists, AdGuard's URL Tracking filter, the EasyList lineage. The $removeparam syntax I parse uBlock Origin's. The "pull the real link out of a redirect" idea Brave called it debouncing years ago. I didn't invent any of it. I read a lot and leaned hard into open standards, on purpose.

So when someone asks about the moat, the honest first answer is: it isn't the cleaning. Which raises the actual question, and the reason I'm starting this thread once the hard knowledge is already open source, what's left to build?

First, the terrain because the tradeoffs are the interesting part.

What's the gnarliest URL you've copied this week? Paste it. πŸ”—πŸ§Ή

Easy one to kick us off. This is one Amazon product page  a watch exactly as Amazon handed me the link:

https://www.amazon.com/Longines-...

The page it actually points to?

https://www.amazon.com/Longines-...

β€’

2d ago

Unfurl β€” Strip the junk. Keep the link. - Strip trackers from every link you copy or click

Strip tracking parameters (utm_, fbclid…) and unwrap AMP links β€” the moment you copy on Mac, and as pages load in Safari on Mac, iPhone & iPad. 100% on-device: no accounts, no servers, no telemetry. One purchase covers every device.
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