Joe Dwyer

Joe Dwyer

Technical SaaS leader and founder.
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Joe Dwyer
Joe Dwyer
started a discussion

Suggestions for positioning privacy and encryption to new users?

My product (https://www.ourfamilythread.com) is getting close to launch and I'm wondering how to best position privacy as a feature benefit, as well as end to end encryption. People seem to understand and desire privacy, but what suggestions do people have in terms of positioning this to users outside of the standard, "we use SSL", etc. We also are looking at end to end encryption of data to...