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Jeff Gadway
Jeff Gadway
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Your value prop is holding you back.

I want to share something I learned leading PMM at Vidyard and BlackBerry. It's something that all founders, marketers, and sales leaders need to hear: Defining a value proposition statement is probably holding you back. Here’s why: A value prop is a static statement. A ‘proposition’ by definition is a statement that is either true or false. So it’s a 50/50 shot (at best). Instead of a...