Ortto allows online businesses to unify their customer data with their CDP, segment and activate audiences across the customer lifecycle with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools.

The AI subject line tester from Ortto’s AI labs can predict email open rates based on the subject line, and suggest higher-performing alternatives. The neural network was trained by Ortto engineers on billions of email subject lines and their open rates.