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Jason Randellleft a comment
Data Data Data ... If all else fails, always look to Oprah for work/ life balance decisions and George Lucas to all things business. Pros: The most practical way to market is to simply give a finite group of individuals what they want. Cons: Why not look at the data and ask yourself "When is the last time I interacted with any, if not all the buyer to date..."
Practical Guide to Data-Driven Content MarketingHow to develop & refine your content strategy based on data