I just can't bring myself to invest the time in it. More than that, I'm confounded as to how so many people have the time to follow, update, share, post - all that stuff. When do they work? Am I doing something wrong? Can you convince me to invest more time here? Do you use social media (for your startup)? How? What is the most efficient platform/method? Where are you seeing the biggest benefit? Is there a resource that you could point me to that might convince me to change my mind on social media?