Jason Griffin

Jason Griffin

General Manager | Dealership

About

Most recently, I was recruited to lead Folsom Lake Nissan, turning the store from an approximately $125K monthly loss to approximately $70K net profit in four months while increasing retail volume from about 45 to 80 units per month. Before that, I led the turnaround of Hyundai of Vacaville, recruited in August 2024 to execute a full operational and cultural turnaround. In under 18 months, our team scaled the store to 1,152 total units in 2025, achieved 133.3% sales efficiency, captured 64.44% of our PMA, and elevated customer experience from an 84 NPS in 2024 to 96 in Q1 2026 — outperforming Hyundai national benchmarks by as much as 14 points. That performance helped earn Hyundai of Vacaville 2026 Hyundai Global Dealer of the Year recognition and Top 5 National "Rising Star" honors.

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Gone streaking
Gone streaking

Forums

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2h ago

At what point in the onboarding flow do you usually see users drop off for good?

We keep tweaking our signup steps to make it frictionless, but I'm starting to think a smoother form doesn't solve the core issue. People breeze through the steps and then never touch the core feature.

It feels like we're optimizing for the wrong metric if they aren't reaching that first "aha!" moment quickly enough.

For other builders: where did your biggest drop-off happen, and what specific change finally got them past it?

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1d ago

How do you balance feature requests against keeping the core clean?

When customers ask for features, our instinct is to build them to keep everyone happy. But over time, our core product started feeling cluttered and overwhelming for new paid signups.

The hard truth is that every new toggle or tab adds cognitive load. Users aren't canceling because we lack features; they're churning because the tool started feeling like work instead of solution.

For founders who have pruned their product. how do you balance power user feature requests against keeping the core experience clean and friction-free?

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