James Deer

I think this is going to be awesome to test against Ad > Sign-up campaigns where you can be clear about the deliverable/value in the Ad itself. Webinars, books, whitepapers, pdfs, quick event registration etc. It's a cool pattern interrupt too. I'd expect conversion to be hot whilst it's new!

Woo! I no longer feel my more complicated zaps need to be double checked by a developer :)