Most sobriety apps are day counters, great for looking back, useless the moment you're about to break your streak. Reach flips that: the craving is the core feature, not an afterthought.
Six techniques, reach out, play the tape forward, urge surf, ritual replacement. Built from what real people in r/stopdrinking said actually worked, not theory. Pick your go-to in onboarding, then it's one tap away, even from your lock screen. No feed, no forced sequence, no paywall dark patterns.
