Muhammad Jahanzaib

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...

I m curious how other makers approach this.

The more features a product has, the harder it becomes to explain it without overwhelming a new user.

Do you:

guide users step by step
give them a simple starting task
let them explore everything themselves
use videos/tutorials
hide most features until they need them
or something completely different?

We're closing in on 50,000 Explainers created!

As Explain grows the variety of ways to use it do too. We've put together an entire docs dedicated to it.

You can check it out here https://docs.scrimba.com/explain
Let us know in the comments what you think!