John Marquez

John Marquez

Link Building Specialist for B2B SaaS
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John Marquez
John Marquez
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I find that 1-hour sprints followed by 10 minute breaks work for me. Some have longer or shorter focus blocks.
How do you handle burnout or creative blocks in your independent work?
John Marquez
John Marquez
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How to Build Links to Your Sales Pages

Here's the truth. Nobody wants to link your sales pages. But you need links for them to rank and drive highly qualified visitors. So what’s the workaround here? There are two known ways: 1️⃣ Build content assets that are designed to attract links and then set internal links to your sales pages. Within this tactic lies two approaches: Digital PR - where you publish a content asset that...
John Marquez
John Marquez
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How to improve your cold outreach game based on eight years of experience sending cold emails.

Cold outreach is a common avenue for SaaS companies to acquire users. Much like link building, it shares some common patterns. Let's tackle the basics first A.K.A. deliverability. You can have the best template in the world, but if it doesn't land in the inbox, it's useless. So here's a quick fire checklist: Make sure your email's technical settings are properly...
John Marquez
John Marquez
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Any specific area of link building you need help with? @chenx552?
Chel Chen
Need some help with backlinks, anyone here?
John Marquez
John Marquez
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What are the top 5 marketing challenges of SaaS businesses?

I'm doing some research around the SaaS community and I thought I'd start with this question. Looking forward to your valuable insights.
John Marquez
John Marquez
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How to build links on autopilot in 2024

There are two ways to earn links on autopilot. Well sort of. but first, let's explore these strategies: One is ranking a piece of content asset that has "linking intent". This can be a data visualization or report that provides new, interesting points that's not found in the SERP. Another way is a piece of content that's often searched by publishers to support statistical claims or...
John Marquez
John Marquez
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How to get your first backlinks for your website

Getting your first links for your SaaS website may seem challenging. However, here are some initial tips to get the ball rolling: 1. Initial Brand Partners from LinkedIn or ProductHunt: Just like you, there are other brands looking to grow. Identify brands that are indirectly competing with you but serve the same market. Propose cross-promotions of your posts or landing pages where it...
John Marquez
John Marquez
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Links will still matter in 2024. Here's why:

Will backlinks still matter in 2024? A question that's always asked in marketing discussions. And my answer is always "YES" 💯 Backlinks are the web. They are one of the foundations that the search engine was built upon. Despite the increasing popularity of AI – links will continue to be essential. Since people will still need to reference data to back up their claims, promote products that...
John Marquez
John Marquez
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Before you launch a link building campaign this 2024. You need to do this first.

It's 2024. Now is a good time to review your backlink profile. Link rot affects all websites where you lose a portion of the backlinks you've built. Possible causes of link rot are from content updates, redirected blog posts or removed pages. Good news is that it's very easy to identify link rot. I use Ahrefs for this example. 1. Plug-in your website on site explorer. 2. Go to the...
John Marquez
John Marquez
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When building links, relevance is key.

Building links for 8 years helped me realize something. If Google suddenly took away the ability for sites to get traffic from search (and it already is). Will the links you've built matter? Sometimes we get lost in the race on who has the most backlinks, who can build higher authority backlinks. But are those links driving traffic? Relevant traffic? Are you placing your links on...