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Isaac Ejehleft a comment
Hi PH, If your understanding of your customers is based on attributes and personas, you probably don’t know them as well as you think you do. Customers will only hire your product if they're struggling, and you offer a better product than the alternatives they're switching from. In this book, I'll walk you through the Jobs To Be Done methodology and how you can use it to optimize positioning,...
Jobs To Be Done CORECreate products that your customers will use and love.
Using the techniques and tools in this book, you'll be able to conduct Jobs to be Done interviews, cluster and analyze interview data, and create products that your customers will love.
Jobs To Be Done CORECreate products that your customers will use and love.