~42% of startups fail because there was no real market need for what they built.
~19% of startups say their failure was because of being outcompeted - they couldn t differentiate enough or understand competition well enough.
~29% fail because they run out of money. One cause for that is investing in building without verifying that people actually want your product.
~14% of startups fail because they "ignored customers". Not listening or collecting feedback often means you build what you think is best, not what the market needs.
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