Semaforo wasn’t built as a “startup idea”. It started as an internal tool. We were scaling our own business. So we built a read-only analytics dashboard that: never touches the ad account removes the fear of breaking something automatically understands account goals highlights only the important signals and anomalies No report setup. No digging through Ads Manager. Just the information we needed to make decisions quickly. If it’s useful for us, we believe it can be useful for others too.