Ian Maxwell

UX & Product Tinkerer

About

I spend my days analyzing B2B software mechanics, review acquisition loops, and cold outreach tech. My main focus is testing clean onboarding and finding ways to strip unnecessary fluff out of the digital tools I use every day.

Forums

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3d ago

Honest positioning vs AI powered everything

A year ago, slapping AI on your landing page was an instant attention magnet. Lately, it feels like buyers have developed complete banner blindness to it or worse, they assume the product is just a thin wrapper around an LLM API.

We stripped every mention of AI out of our homepage hero and replaced it with the exact, boring business outcome the software delivers. Bounce rate dropped, and people on sales calls stopped asking , what model do you use? and started asking how fast can we onboard?

Are you still leading with AI in your positioning, or are you hiding the tech stack behind the actual problem you solve?