It's amazing that we're now backed by Goodwater Capital. When I joined, we were just a small startup. And yet, I'm still the first and only marketer on this team.
During my tenure, the marketing team has averaged 1.7 full-time employees. In other words, excluding interns, I've been working alone for quite a long time.
f you've done app marketing, you know the pain. There are SO many publishers running fraud with low-quality traffic.
The problem? Finding and blocking these apps one by one is a massive pain in the ass. When you spot one suspicious app, you need to hunt down every other app from the same publisher and block them all... honestly, I was mentally exhausted doing this.
