Strava is a social fitness network, that is primarily used to track cycling and running exercises, using GPS data although alternative types are available.

Zwift is a massively multiplayer online cycling and running videogame and physical training program that enables users to interact, train and compete in a virtual world. The company responsible for Zwift, Zwift Inc., was co-founded by Jon Mayfield, Eric Min, Scott Barger, and Alarik Myrin in California, United States, in 2014.