Lukas Holschuh

Continuous optimisation is a game-changer in any content marketing strategy. It's not just about setting up a campaign and letting it run. It's about testing, learning, and tweaking. For instance, in my work, I've seen costs reduced by up to 80% in the first month just by using continuous split testing. It's like fine-tuning a guitar... you've gotta keep adjusting until you hit that perfect...

Short-form content is all about grabbing attention fast. You've got to make your product or brand the star of the show right from the get-go. You've got maybe 15 seconds to make an impression. So, put your product or brand front and center within those first few seconds. And remember, a lot of folks watch videos with the sound off, so visual impact is key. Use text, graphics, and captions to...

While organic traffic often converts better, the sheer volume driven by paid advertising can compensate for lower conversion rates. For instance, we've seen that as we optimize targeting and the algorithm gathers more data, conversion rates from paid ads improve. However, it's important to remember that audience saturation can lead to diminishing returns. That's why it's crucial to continuously...

Absolutely! In my experience as an advertising consultant, content marketing is a powerful tool to establish your brand as an industry expert and build trust with your audience. It's not just about promoting your business, but also about providing value to your audience. For instance, sharing informative blog posts, whitepapers, or tutorials can significantly increase audience engagement and...