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I sell stuff on the internet for a living. I got my feet wet in e-commerce back in 2008 with eBay when the grass was still green. Since then I've dabbled with SEO for Ecommerce, Amazon FBA Private Label, built a Shopify SaaS company, but nothing brings me more joy and delight than Ecom direct to consumer. Ultimately we all want to build businesses that serve us, not vice verca.
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