Hester Henry

We started getting positive feedback from potential customers. They joined demos explored the product requested features and told us how useful it could be for their teams. The problem was that very few moved forward with a purchase. At first we treated every interested lead as a potential customer. Eventually we realized that attention and genuine buying intent are two very different things. For founders selling B2B products what signals help you distinguish serious buyers from people who are simply interested? When do you stop following up and focus on better opportunities?

We've started a new chapter for RunEvr - and for us as founders!

We've joined the Plug and Play program, a global innovation platform that helps startups grow through mentorship, connections, and access to investors and industry experts.

Our program runs for 12 weeks, and we'll finish with a Demo Day Expo, where we'll have the opportunity to pitch on stage.

And that's where things get interesting for me =D