Helton Silva

I had an MVP. I had a plan. I was this close to launching Quala, a feedback tool for SaaS trials. The concept was simple: ask users how their trial is going on day 1, day 3, day 7, etc. Classic playbook. But before pulling the trigger, I soft-launched in a few Reddit communities, Product Management, Customer Success, etc. not to promote, but to learn. Instead of generic praise or silence, I got...

A few weeks ago I posted here asking how other SaaS founders figure out why trial users don’t convert. The replies hit home — especially the frustration with silence. People vanish before you know if they were serious, and by the time you ask, it’s too late. That convo stuck with me. So I spent the last few weeks building a small MVP widget to solve that exact pain — just me, trying to ship...

I'm talking to founders who struggle with trial-to-paid conversion. Most of the ones I've chatted with say the same thing: "We get signups, but users go quiet after a few days. We have no idea what went wrong until they're already gone." Currently working on something in this space, but honestly just trying to understand the problem better first. If this sounds familiar: What's your biggest...

Building something in the SaaS feedback space (frustrated with how generic and expensive current tools are). Was discussing positioning with Claude when it dropped this: "Better features + Lower price + Specific focus = Market disruption. You own this specific category." My reality: More focused tool at lower price point vs established players My paranoia: Am I just drinking my own Kool-Aid? 🤔...

I’ve launched a few small tools before, but I usually skipped the whole “talk to people first” step. I’d just build, ship, and hope something stuck. This time, I’m trying something different. I started asking around about a pain I kept noticing, SaaS free trials and how hard it is to get meaningful feedback from users. To my surprise, people actually responded. Some said it’s a real pain, and a...