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Heather Payne
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I read Obviously Awesome and it was completely eye-opening! It spurred me to complete interviews with our best customers, which led us to tons of new insights, and we even hired April to facilitate a positioning workshop with our team, which everyone found clarifying and enjoyable. I can’t recommend this book enough - it’s the only book you need to read when it comes to positioning.
Obviously Awesome
How to nail product positioning