Harish Keswani

Harish Keswani

Marketing Technologist | Business Mojo

About

Harish Keswani is the founder of Business Mojo and the creator of DecisionsMatter.ai — a structured decision-analysis tool that applies mental models and cognitive bias detection to high-stakes personal and professional decisions. The work on DecisionsMatter.ai led to a broader question: the frameworks used in corporate strategy, investment analysis, and evidence-based management had never been written for the decisions people actually face in their own lives. Decisions Matter covers 30 mental models, 40 cognitive biases, and a six-step decision system built for real-life application. DecisionsMatter.in is the public companion — a free field library of every concept in the book, structured for fast reading and designed to be useful in the moment a decision is being made.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

Maker History

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Would you like to use mental models and bias detection for your high stakes personal decisions?

I believe that artificial intelligence's greatest potential isn't spectacle or convenience. It's clarity. When you apply intelligent systems to the actual problems people face decisions under pressure, choices with competing priorities, moments that matter that's when AI becomes transformative. My focus is building tools that help you think better, not think for you.
I recognized a fundamental human problem a little late in life that - decisions are often taken casually, under pressure, or in anxious moments. People rush through choices that deserve deliberation. I wanted to change this, so I created a structured approach to decision-making. My app guides you through a proven six-step framework that surfaces your assumptions, tests your reasoning, and reveals hidden biases you might otherwise miss.

DecisionsMatter.ai- Decisions Assistant - Think Clearly - Decide Boldly

DecisionsMatter.ai — AI-powered personal decision making tool using mental models and cognitive bias detection. Make intelligent, structured decisions with confidence. This is "Not a chatbot". Its a structured framework that takes your decision through six rigorous stages — a process inspired by how professional analysts approach high-stakes choices. The decisions chat and report are 100% private to you. The app does not store any chats on its servers.
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