About
Harish Keswani is the founder of Business Mojo and the creator of DecisionsMatter.ai — a structured decision-analysis tool that applies mental models and cognitive bias detection to high-stakes personal and professional decisions. The work on DecisionsMatter.ai led to a broader question: the frameworks used in corporate strategy, investment analysis, and evidence-based management had never been written for the decisions people actually face in their own lives. Decisions Matter covers 30 mental models, 40 cognitive biases, and a six-step decision system built for real-life application. DecisionsMatter.in is the public companion — a free field library of every concept in the book, structured for fast reading and designed to be useful in the moment a decision is being made.
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