Jonathan Harel

We launched Fine Feed today, and I wanted to share a bit of the thinking behind it. A lot of tools today focus on building big apps, polished platforms, or things meant to scale. And that’s great. But what about apps that don’t need to live forever? We started noticing that with AI, people were building apps just to solve a quick problem: A quick RSVP form for a party A flash microsite A...

Something we’ve been thinking about a lot at @Fine: We’ve entered an era where software is starting to behave like content. Thanks to AI and prompt-based builders, apps can now be spun up in seconds. No engineers. No roadmap. Just intent → software. That makes software less like a product and more like a post. You build it in 30 seconds It solves your problem You move on We’re calling this idea...

Hey folks! We just launched @Fine Feed today 🚀 It’s a new kind of social feed, where every post is a functional app you can build, remix, or share. The idea came from something we started seeing: with AI, building software is becoming way faster and easier. So fast, in fact, that apps are starting to feel more like content, something you create for a moment, use, and move on. Not every app...

Hey folks! At Fine we're experimenting with a new kind of build mindset: Don’t launch. Don’t maintain. Just solve. That’s what we're calling disposable software: apps that are made for a task, a person, or a weekend… and then forgotten. It might sound pointless, but when you can build in 30 seconds, permanence becomes optional. We wrote a piece about how this changes entrepreneurship at the...

Hey fellow makers! Jonathan here from @Fine . Just a quick reminder: I know we get caught up chasing goals, shipping fast, and hustling nonstop, but remember, that you're also in it for the fun. That's right, for the fun. Building is tough, it's stressful, and it can get really difficult and lonely at times. So maybe this post can serve as a reminder to also appreciate what you're doing. You...

Hey fellow makers! Jonathan here from @Fine . Just a quick reminder: I know we get caught up chasing goals, shipping fast, and hustling nonstop, but remember, that you're also in it for the fun. That's right, for the fun. Building is tough, it's stressful, and it can get really difficult and lonely at times. So maybe this post can serve as a reminder to also appreciate what you're doing. You...

Hey Friends! Jonathan here, the cofounder of @Fine. As a power user of AI products, I'm hitting the Tab key on a daily basis as if it owes me money. So I thought, hey, why not make something cool out of it? And today I'm happy to share the Accept / Vibe Tab button, for the ultimate AI guided experience. It's a styled key that can go where your tab key is on your keyboard. I'm sure you'll love...

Hey Friends! Jonathan here, the cofounder of @Fine . I'm a super integrator of AI. I use it all the time in basically all my workflows. Now, since I'm hitting the Tab key as if it owes me money, I thought, hey, why not make something cool out of it? And today I'm happy to share the Accept / Vibe Tab button, for the ultimate Vibe coding experience. It's a styled key that can go where your tab...

Hey everyone! 👋 At Fine, we’ve been deep in the AI-building space, helping people create fully functional apps from a simple prompt. We’ve watched the AI space explode, and while there’s incredible potential, we’ve also seen so many preventable mistakes, wasted time, bad product-market fit, scaling problems, and products that never get past the launch stage. Some founders hit $100K MRR in...