Why am I talking about it? Because Twitter is our Top-2 traffic source for www.makerbox.club, requiring a $0 budget. Consistency and personal brand pay off. Here're the learnings: 1. Niche down
2. Treat your Twitter profile like a product
3. Create a content matrix
4. Mix professional and personal
5. Don't spam with your product
6. Focus on your experience, not on the theory
7. Don't be a copycat
8. Connect with people
9. Be kind
10. Experiment a lot What would you add?
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I wish someone had told me how much time it would take. I was so naive when I started my company, thinking that it would be easy to get off the ground and make a name for myself. What I didn't realize until later is that there's so much work involved in building a business and so many things that can go wrong. I'm grateful for my experience now, but if I could go back and tell myself something about starting a company, it would be: "Don't expect things to go smoothly. And if you had to pivot... PIVOT!"
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