Graeme Wilson

Most business software is internally focused to create efficiencies, manage productivity, report on performance. In the age of the customer few focus on giving them a tool to use to manage their journey with their provider. And that's where Morphed fits in.

Customer experience is the new battlefield!! Morphed isn't a CRM in the traditional sense but actually work hand-in-glove with CRM’s and other internally focused business software. Morphed looks to champion the Customer by giving them the tools to engage, self serve, purchase, rate & review — only to name a few. In essence Morphed is a sort of reverse-CRM focused on empowering the customer...