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Do you pay attention to storytelling when promoting products?
What kind of stories do you usually tell? Is it about the value of the product? Or about the origin of the product?
I'm working on Draftly (dot) so, a tool to help people and businesses grow on LinkedIn. Recently, I had an experience that made me think. I wan on a call with a potential customer, and during the call they asked how we compared to another tool. I had never heard of it. Turns out, this competitor launched a few months ago and was getting attention in the same space. I tried to learn about them on the spot while on the call, but it didn't go well. The customer didn't sign up, and I realized I need to do a better job of staying updated on new tools in my space. As a small team, it's hard to keep up. We're busy building and improving Draftly, so tracking every new competitor feels impossible. Just curious:
- How do you find out about new competitors early?
- Do you track their features and updates regularly? If yes, how?
- Are there tools, platforms, communities that help you stay on top of things? Would love to hear how others manage this.