People sometimes tell me: Vladyslav, we re fine - clicks are coming, conversions are there. Why complicate things? And I get it The problem is that in 2025, a click is no longer a user by default. Some of those clicks are: - bots - fake sessions - phishing attempts - or pure noise that quietly corrupts your signals From the outside, everything looks great. Inside, chaos builds up - until it shows up as bans, unstable ROI, or broken scaling. That s exactly why we re building GhostGuard. Not to scare teams... But to let marketers grab a coffee without worrying that one harmless click will break everything. Sometimes security is just common sense!