Michele Angelo Petraroli

Hello everyone, my name is Michele Angelo Petraroli, founder of GeoTapp.

A few years back the job was event security. Long shifts, and at the end of each one the same little ritual: write down the date, the start, the end, on paper, then at the end of the month add it all up for the boss. The apps around back then did the exact same thing, only on a screen, still by hand, still a chore. So the thing got built from scratch, one tap to open a shift and one tap to close it, the location stamped only at those two moments. The name carries the whole story: GeoTapp, geolocation plus a tap plus an app.

Here is the part that turned into a principle. The moment you put GPS inside a work app, the easy road is to track everything: where someone is at eleven, at noon, on their break, on the drive home. Every quarter a new "feature" nudges you one step further down that road. We took the other turn on purpose. The app knows where a shift started and where it ended, and between those two taps it stays blind. By design. The goal was never to watch people, it was to prove the work happened, the kind of proof that holds up the day a client swears the crew never showed.

Funny thing, that single "no" became the product. A GPS app that brags about what it refuses to record. A security camera that looks away on principle.