About
Research Fellow at Trinity College Dublin, Department of Statistics. I conduct research on data-driven attribution and media mix modeling. My goal is to make marketing measurement simple and accessible to everyone in the field. Together with my team, we develop methodologies and tools for modern marketers. We believe marketing measurement is fundamentally broken and currently, only a few major companies can truly leverage it. We’re here to change that by building the tools and platform that make effective measurement possible for all.
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