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The Modern Marketer's PlaybookInsights from 35 of today’s most influential leaders
Drift partnered with Siftrock and Outreach to analyze 290 cold emails. Get the full report to explore 6 trends every salesperson and marketer should apply to their business in 2019.

What 290 Cold Emails Teach Us About Sales & Marketing in 2019Get the cold email strategies that actually work
The Demand Generation Marketer's Guide to Drift was written to help demand generation marketers understand how Conversational Marketing can help them drive more leads, book more meetings for sales teams and generate more revenue.
The Demand Generation Marketer's Guide to DriftBoost Your Bottom Line with Conversational Marketing

Sales & Marketing Lessons from 2018's Top 100 SaaS CompaniesHow do the top 100 SaaS companies run sales & marketing?
The SaaS landscape is ever-changing. But without objective data on what works and what doesn’t, shifting strategies would be mere conjecture.
To help, we’re releasing a massive data set that takes a look at what does and doesn’t work when it comes to efficiently growing a SaaS company.

2018 Expansion SaaS BenchmarksData for objective decision making at the expansion stage.

Product Led Growth IndexTracking the performance of PLG public companies.

The 2018 State of SaaS IPOsThe IPO has all but disappeared...
Gail Axelrodleft a comment
Check out the BUILD podcast from OpenView! We feature SaaS operators and VCs every week: https://openviewpartners.com/podcast/
BestPodcastsThe best podcasts, curated and searchable

Helping is the New Selling: Why Drift Did Away with Lead FormsLearn from Drift's Dave Gerhardt on BUILD
![State of SaaS Marketing [Infographic]](https://ph-files.imgix.net/7432d85f-ef13-4be8-92d2-cc023723f83f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
State of SaaS Marketing [Infographic]How do you compare to your marketing peers?
![Market Sizing Tool [Interactive]](https://ph-files.imgix.net/56011bde-9c3c-4295-af93-4261e4467c19.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Market Sizing Tool [Interactive]Calculate the size of your company's target market
![The State of SaaS Pricing [Infographic]](https://ph-files.imgix.net/82219a8f-da6f-4b7e-9cb3-c787474e7516.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
The State of SaaS Pricing [Infographic]What 1,000 SaaS execs tell us about SaaS pricing

Free Strategic Messaging Map & Ideal Customer Profile (ICP) TemplateEvaluate the consistency of your messaging
Gail Axelrodleft a comment
@nikvimal great collection of great content! Thanks for featuring OpenView Labs!

SaaS ReadsThe best resources for SaaS
![SaaS Marketing Scorecard [Interactive]](https://ph-files.imgix.net/aec2a1eb-2839-4ba2-b96c-2aaab2b81915.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
SaaS Marketing Scorecard [Interactive]How does your marketing compare? Find out here.

Product Pricing Strategies for Seed Stage StartupsPricing best practices for new products



