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Mandy Weidmann
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Love YAMM! I use Mailchimp for my main audience emails (very large database) but use YAMM for more particular communications to smaller audiences. I always write these emails with merge fields to customise it and use a very conversational style. Nobody receiving them would guess that they were automated. Well done YAMM!
Pros: Simple to use (after you've learnt the first time), not spammy, very...
Yet Another Mail Merge (YAMM)
Run well-targeted email campaigns with Gmail & Google Sheets