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Fiobocstarted a discussion
How Can Fashion Brands Balance Technical Innovation and Everyday Comfort?
Hi everyone! I'm currently working on a brand project focused on merging technical fabrics with everyday wear—something I've been really passionate about lately. With the rise of work-from-anywhere culture and lifestyle flexibility, I've noticed a growing consumer demand for clothing that not only looks good but also performs well—quick-dry, breathable, wrinkle-resistant, odor control, etc. But...