Filxa Adam

Usually, when you start something, you don't have the experience you have now, and you would have done things 100 times better with hindsight.

It's not much different in business.

People s motivations for wanting something of their own vary quite a lot.

So far, though, I ve most often heard these three answers:

• To make a lot of money.

• To work really hard until 30 so I can relax later in life.

• Time and location freedom.

We thought we were ready.

Bigger deals. Fewer customers. Better margins. That was the dream.

So we built enterprise features. SSO. Advanced permissions. Audit logs. A whole new pricing tier starting at $2,000/month.

We spent 6 months. Three engineers. One dedicated product manager. Endless meetings about "enterprise readiness."