I recently built Clariola, a tool that helps businesses run SEO audits. I initially targeted small and medium-sized businesses, but I m finding it difficult to reach and convert them.
This made me realize that many business owners may not actively look for SEO tools or fully understand the problem they solve. I m now considering targeting agencies and freelancers who manage SEO or marketing for multiple clients.
For those building SaaS products: how did you validate your target market before building? Do agencies and freelancers usually pay for tools like this, or would they expect a different workflow?
aMost small business owners know their website need SEO but face two bad options: pay $500-$2,000 for aconsultant, or subscribe to a $99-$199/month platfor with 500 metrics they'll never understand. Clariolais the third option. Enter your URL, pay $19.99 once and get a PDF report in your inbox within minutes. p to 100 pages audited, 12 keywords mapped, AI visiblity signals (ChatGPT, Perplexity, AI Overviews), an 5 prioritized fixes with evidence and steps. No accunt, no subscription.
