About
Content marketing is meant to drive revenue. But honestly, most content teams aren't built to do that. spent 4 years building content at RedCloud as they scaled from Series A to IPO, but when the board needed to cut costs, marketing got eliminated. Sales stayed. Not because the content was bad. Because we couldn't connect it to revenue. If you run (or work at) a B2B SaaS company, especially around the $2M-$8M ARR range, you're probably noticed that: - CAC keeps climbing every quarter - Lead quality from cold outbound is dropping - Content team publishes consistently but can't prove ROI - Budget flows to "what's measurable" (more sales reps) You're burning money on content that might be working, but you can't prove it. Meanwhile, acquisition costs keep rising.
Links
Badges
