Fatih

But it will raise the bar on what good decision-making even means.

Faster insights will stop being impressive - they ll become expected.
Broader analysis won t be a differentiator - it ll be table stakes.
Deeper visibility won t be optional - it ll be assumed.

And once that happens, a lot of traditional discovery work will start to feel outdated. Not because it was wrong, but because it was designed for a world where you could afford to be slow, partial, and reactive. That world is gone.