Faseeh Yasin

Hey PH crew

I m building BrandClover a tool designed for people who want to launch a brand but don t know where to start (or don t have a designer, strategist, or hours to burn).

It s more than just a startup validator.

I ve been reworking my pitch deck framework lately and noticed something:

The most effective decks I ve seen don t try to impress they aim to clarify.

That one insight changed how I build:

• Less storytelling, more signal

• Less fluff, more structure

• Less "how it works," more "why it matters"

• Numbers that justify

I ve been thinking a lot about how chaotic the first phase of any project is especially for early-stage founders.

You get the idea, you get excited and then you freeze.

• Do you validate?

• Do you sketch out a landing page?

• Do you research competitors?

• Or just build something to get feedback?

Personally, I ve been experimenting with different ways to make that early direction clearer I ve journaled, built mini systems, even started working on a validation tool with a few people to help test ideas faster.