Aparna Bawa

Aparna Bawa

Chief Legal and People Officer
#104572541 follower5 following
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About

I enable growing businesses develop, transform and operationalize strategy. As Executive Vice President and Chief Legal and People Officer at Intel, I oversee global legal, ethics, compliance, people, and culture as we accelerate the company’s transformation. I have expertise in leading technology companies as they scale through periods of intense growth and transformation. In particular, I help businesses achieve the right balance between reward and risk when moving quickly with incomplete information.

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3d ago

Which one made you finally pay for your services, free trial or free tier?

I have been debating about pricing for my side project which is an application that creates short action lists from recorded meetings. Free plans seem more inviting but I am afraid people will use the app indefinitely without ever subscribing. A 14-day trial period sounds like coercion although it makes things clearer.

An analysis of my own past behavior provides insights. I pay now for both Granola and Supabase and in both cases, it was because I had reached some limitation that stopped me from doing actual work, not because I had reached the end of the trial period. In one case, the trial expired because I was too busy to use it within the two weeks.

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