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JTBD in 5: The North Star of an Enduring BusinessThe business focused on the JTBD is built to last.
JTBD in 5: When Does a Job to be Done Start (and end)?Why customers buy, use, and stop using your product
ericmwhiteleft a comment
After being excited about JTBD when I was first introduced to the idea, I struggled to learn more. I was fortunate to read a preview copy of this book a few months ago. It has been indispensable and shaped not only how I think about JTBD but how I think about business in general. I cannot recommend this book enough.
When Coffee & Kale CompeteBecome great at making products people will buy
Rocketship.fm - It's more than a MilkshakeExploring jobs-to-be-done