Hello all! I am Emmi, Co-Founder and CMO of Persona. As our launch is approaching this spring, I wanted to hop on here to share thoughts on this crazy journey.

Building a startup has forced me to accept two things:

1. Most growth problems are actually clarity problems. If people don t immediately understand what you are building, no amount of marketing will compensate for that.

2. Leadership often means operating at a level slightly beyond your comfort zone and learning to move forward before you feel fully qualified.