emmanuel LNU

emmanuel LNU

The truth before you spend your money

About

Lagos. 30% of Amazon reviews are fake. Merzify tells you which products are safe to buy β€” before you spend the money.

Badges

Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Forums

β€’

15h ago

In 2026, a perfectly written Amazon review is a red flag, not a good sign.

Pangram Labs ran AI detection on 30,000 front page Amazon reviews. About 3% were AI generated with high confidence, climbing to 5% in categories like beauty and baby products. Nearly three quarters of the AI generated ones were five star. 93% had the "verified purchase" label, so even that badge doesn't mean what people think it means anymore.

The part that got me: real reviews mention weird, specific, slightly annoying details. "The manual was useless but I figured it out." AI written ones glide right past that. They praise smoothly and specifically avoid describing anything a person would actually notice. Once you know to look for it, you start seeing it everywhere.

Feels like the entire signal system flipped. We used to tell people to be suspicious of typos and broken English. Now the polished, confident, well written review is the one worth a second look.

Anyone else noticing this in categories outside beauty and baby products? Curious where else this shows up.

🀝Let’s get to know each other better

I know there s a p/introduce-yourself topic here on PH, but honestly, it s hard to meet everyone there.

So let s do it here.

Who are you?

What are you working on?

β€’

7d ago

25% of Amazon vacuum listings ran fake discounts

The trick is simple. Raise the price for a week or two, then relist it at the "discounted" price, which is actually just the normal price with a strikethrough next to a number that never really existed. You feel like you got a deal. You didn't.

What got me thinking about this: the products doing it best aren't obviously sketchy. Good ratings, real-looking reviews, established sellers. The fake discount is often the only tell, and most people don't check price history before buying.

View more