Ella Cooper

In the month that I've been here, I've been noticing a pattern in a lot of launches - strong demos, polished UI, clear outputs of "what it does."

But when I ask myself "What problem does this solve?" I sometimes have to dig for the answer. (I come by that thinking honestly - I've spent 33 years building and fixing businesses, so this is the lens I can't turn off.)

Scrolling through today's launches, it feels like half of them are AI agents now applying to jobs for you, editing your videos, handling outreach, monitoring other agents. Some of it genuinely saves hours. Some of it I still want to keep my hands on.

So I'm curious where everyone draws the line.

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