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Designed for urban diversity, tailoring the multi-hustle of modern city nomads and creating the innate freedom to explore. The What Brand is the seamless integration of simple, sexy and smart; creating products that marry diversity and simplicity. Founded in a beautiful city-state called Singapore, our fundamental drive is rooted in crafting ideas into innovation. With diverse backgrounds in...
What Pack: The Bag with Multiple FacesTruly versatile, perfect for the ultimate urban lifestyle.
What Pack is a classy modular backpack that eliminates the need for multiple bags for everyday use, work, recreational activities or even light travelling. The interchangeability provides both versatility and flexibility to keep up with your needs, in style.
What Pack: The Bag with Multiple FacesTruly versatile, perfect for the ultimate urban lifestyle.