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Brandkit combines an online Brand Toolkit & Guidelines + Image & Video Library + Media Centre + DAM into the easiest to use, fastest way for users to find and access official brand content.
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David Vaassen
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Had this book for years. The lessons and laws still apply today and we reference it in our Brand Consulting work. If you're in branding or marketing a brand or organisation - this book should be in your library.
The 22 immutable laws of branding
A classic from 2002 - still very valid and a must read