That's the ultimate founder dilemma. Honest answer: I honestly don't know. I'm completely split.
Part of me says NO, keep going. A Product Hunt launch is just validation that 100 early adopters exist. It proves your landing page at least works. But a directory spike isn't a sustainable channel; it's a vanity boost. Quitting just because you need a real distribution strategy is too premature.
But another part of me says YES, stop and rethink. If you can get 100 people to look at a solution to their problem and not a single one converts or comes back, then perhaps you aren't solving a real problem. Or you are, but in a way nobody wants to pay for or even use. In a market this competitive, zero organic interest post-launch is a very scary signal that you are building something nobody wants.
So, do you stop? I wouldn't stop the problem, but I would seriously question if the product I launched is the right solution.
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