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Doug Watt
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@stevewoody82 has nailed it with his new book "Plan Your Website". It should be "required reading" before anyone is allowed to inflict the internet with another web site. There are so many unplanned websites wandering aimlessly about in the ether - with no where to go because there was no plan in place before they were constructed. You wouldn't build a house without a plan - you shouldn't waste...
Plan Your Website
The 10 step guide to an online strategy that get's results