About
I turn employer branding from “random content” into a system: EVP → content engine → distribution → measurement → hiring impact. I love turning chaos into a working system. I bring 15+ years in communications and 9+ years in employer branding / talent marketing. Over the years, I’ve learned that the best employer brand isn’t a campaign — it’s consistency at scale: a clear narrative, sharp messaging, a production rhythm that doesn’t break, and data that helps you make better bets. I help companies attract talent and build credibility as an employer — then carry that story through the entire talent lifecycle. My style is a mix of strategy and craft. I’m hands-on when needed, but I’m at my best building systems and leading cross-functional work with TA, HR and business leaders.
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