How you can use it: 1) You can set your current state of metrics; 2) Then you can change some of metrics and see impact to Sales and Profit. It can help you to define right KPI's and goals in your marketing efforts to maximize outcomes.

This guide provides you with measurable points (metrics) to evaluate your e-commerce performance. It outlines the relationship between metrics and explains the importance of each one. It contains 316 metrics, divided into 15 groups.