Desislava Mihova

Launching a new product is one thing, marketing it is another. As a founder with more technical experience that marketing - support is absolutely needed and welcome for this part of the Business.

We would love to hear your success stories in marketing, do's & dont's, who or where we should be channelling our marketing energy and budget towards.

I think most AI governance conversations stop too early.

Teams talk about dashboards, usage charts, and prompt capture. Those are useful, but they are not the same thing as a trustworthy record.

The harder problem is this: if someone asks you six months later whether a block of code was AI-generated, can you prove the record still means what it said when it was created?

That is why we added two things in LineageLens: a provenance hash chain and a signed AI BOM export.

"Data portability doesn't make money."

I heard this for years - from market leaders, from VCs, from people I respected.

"This is a regulatory problem, not a technical one." "This is a feature, not a product." "People don't pay for idealistic things."

<<Back story>>
In 2019, my team and I went deep into Self-Sovereign Identity: wrote research papers, ran experiments, and found ourselves at the intersection of data, identity, and web3. Right at that intersection lay data portability and sovereignty: the ability to own your data and take it anywhere on the internet.